More and more people these days want easy ways to lose weight - and FAST. We want bodies that are sexy, slim, well-defined, and muscular but are we willing to give the effort, time, or hard work needed to achieve it? No.

The demand for such weight loss solutions is far too big that it won’t make economic sense to fully exploit it. Is it a wonder then why many companies get into the business of selling quick fixes, magic potions and pills, and miracle cures?

Do these sound familiar:

“Simply peel and stick to burn fat and lose weight!” (ad selling diet patches)

“Lose weight in just 4 minutes a day!” (ad selling a “revolutionary” - and way overpriced - exercise machine)

“Forget about long, difficult exercises! We have a range of treatments and surgeries to make you lose weight…”

“Take this pill, go to bed… wake up skinny! It’s magic!”

Sound familiar?

Because weight loss is an emotional issue for many, it’s not surprising that many people fall for these scams.

Sure they are just doing their jobs - but don’t you think you deserve to make a well-informed and educated purchasing decision?

Don’t fall for these tricks again. Here are just 3 things (there are many others!) that shrewd marketers don’t tell you amidst all the sales hype.

1. “Losing weight” could mean you’re only losing water from your body!

Most (if not all) body wraps, slimming teas, and toning creams work mainly by eliminating water from your body.

Here’s the rub- our body is 75% water!! Lose some water and you’ll lose weight, but you’ll still have the same amount of fat!

But you gotta hand it to them - dehydration IS an easy way to lose weight fast! Clever, indeed.

Losing weight by dehydrating yourself is obviously ineffective, and the weight loss effect hardly lasts. Buying these miracle cures is just like patching up a hole on your shirt - it may patch up the hole, but it doesn’t make you look good nor solve the problem.

2. Starving yourself makes you fatter!

Suppressing your appetite is how some quick fix solutions work. Suppressing your appetite means you’ll be on a low calorie diet, but this method is flawed because ultimately an extremely low-calorie diet makes your body hoard fat.

The problem is that our body responds to starvation by hoarding fat, cannibalizing on our muscles and shutting down our metabolism - 3 of the worst possible things that can happen if your goal is to lose fat and acquire a toned look as efficiently as possible.

Is that what you really want?

3. Many quick fix solutions don’t work for the long-term.

Perhaps the most disturbing truth is that the benefits you get from buying all these “miraculous” products (if they work at all) are at best, temporary. That’s why you need to keep spending on them to “keep getting” the promised effects.

Doesn’t sound too good now, does it?

Conclusion

A more worthy goal to aim for (instead of weight loss) is fat loss. Measure your body fat percentage and aim to decrease it using healthy methods that will give you lasting benefits.

An truly effective fat loss program includes the right combination of personalized nutrition, exercise and mental training.

As with all things worth having, having a fantastic body comes with a price, and youmust decide if you’re willing to pay whatever it takes.

The truth is that there are no magical and miraculous solutions that can instantly give us the body we want. If there are, then why is obesity a continuously growing problem?

Recommendation

The best way to ensure you don’t fall for such shenanigans is to educate yourself about how to eat well and exercise properly to achieve your own fat loss goals.

The best resource I’ve found about fat-burning and muscle building is Tom Venuto’s Burn the Fat Feed the Muscle program.

Burn the Fat showed me something i never thought possible: for me to change permanently and find the way to go after the goals I really aspire to achieve; to work out religiously, but to genuinely enjoy it; To have a strict diet, but to realize that the endless benefits I reap (self-confidence, satisfying sex life, higher energy and productivity, etc) far outweigh the price I have to pay to have my most amazing body.